We just put the formula for exponential growth into Motion. 2.718 has been acquired by The Motion Agency.
We just put the formula for exponential growth into Motion. 2.718 has been acquired by The Motion Agency.
We just put the formula for exponential growth into Motion. 2.718 has been acquired by The Motion Agency.
We just put the formula for exponential growth into Motion. 2.718 has been acquired by The Motion Agency.
1 beautiful
design refresh.
16% increase in enrollment.
After rebranding in 2019, the University of Illinois at Chicago hired 2.718 Marketing to apply a new visual identity across a variety of print and digital pieces within their College of Engineering.
Our strategy included a “studio model” recommendation to efficiently deliver the maximum number of collateral pieces on a limited budget.
THE UIC College of Engineering GROWTH SNAPSHOT
30+ years higher ed experience
meant we knew how to deliver real stopping power to engage prospective students — at every stage of their decision-making process
6 departments
received their own signature colors for differentiation and ease of use
16% increase in enrollment
THE IMPACT
Total new enrollments increased from 3,661 in 2018 to 4,237 in 2021 — a nearly 16% increase… during a time when many colleges and universities are seeing enrollment numbers fall dramatically.
2.718 Marketing “created a bright, crisp visual identity that communicates the excellence and professionalism of the College while reflecting the energy of our diverse community… helping UIC Engineering to garner its deserved share of the spotlight in Chicago and beyond.”
Nicole Gesualdo, Director of Communications and Marketing