1 beautiful
design refresh.
16% increase in enrollment.

University of Illinois Chicago logo

After rebranding in 2019, the University of Illinois at Chicago hired 2.718 Marketing to apply a new visual identity across a variety of print and digital pieces within their College of Engineering.

Our strategy included a “studio model” recommendation to efficiently deliver the maximum number of collateral pieces on a limited budget.

THE UIC College of Engineering GROWTH SNAPSHOT

30+ years higher ed experience

meant we knew how to deliver real stopping power to engage prospective students — at every stage of their decision-making process

1 design refresh

meant working within the new brand guidelines while grabbing attention with bold design choices

1 design refresh

meant working within the new brand guidelines while grabbing attention with bold design choices

6 departments

received their own signature colors for differentiation and ease of use

70+ individual pieces designed

to catch the eye of the next generation of engineers

70+ individual pieces designed

to catch the eye of the next generation of engineers

16% increase in enrollment

THE IMPACT

Total new enrollments increased from 3,661 in 2018 to 4,237 in 2021 — a nearly 16% increase… during a time when many colleges and universities are seeing enrollment numbers fall dramatically.

2.718 Marketing “created a bright, crisp visual identity that communicates the excellence and professionalism of the College while reflecting the energy of our diverse community… helping UIC Engineering to garner its deserved share of the spotlight in Chicago and beyond.”

Nicole Gesualdo, Director of Communications and Marketing

LET’S GET GROWING

Email us, or call Liz Brohan at 312.661.1050.

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