Thousands of media hits. Billions of potential readers.
Rabobank is a global financial leader in the food and agriculture industries. Their analyst, advisory, and M&A teams in North America author a steady stream of reports with unmatched industry insights.
But without a plan for high-level media outreach, placements were often random, if they happened at all. That’s where 2.718 Marketing came in.
THE Rabobank GROWTH SNAPSHOT
200 million+ gross impressions in 6 months
against the C-suite and business influencer audience
15,000+ media hits
15,000+ media hits
7,000+ expert quotes
We designed and executed an aggressive media outreach strategy, placing Rabobank’s experts (and their expertise) in the publications where they would make the greatest impact. For social media, an amped-up engagement strategy grew follower numbers and interaction with clients, prospects, and key influencers.
Our integrated media relations strategy helped Rabobank:
- Target top-tier business media outlets
- Build long-term relationships with key food and ag trade publications
- “Newsjack” by staying on top of industry trends and offering commentary from bank experts
Over the first two and a half years working with 2.718 Marketing, Rabobank’s media presence exploded: between direct placements and organic earned growth, they got 15,320 media hits, including 7,097 hits identifying a Rabobank expert by name.
Our amped-up engagement strategy enabled them to:
- Grow their social media audiences through targeted content on Instagram, Twitter, and Facebook
- Increase interactions with clients and prospects
- Connect with other key influencers in the industry
In just six months, Rabobank saw over 200 million impressions from their target C-suite audience.
Strategic media exposure has made Rabobank the go-to experts in for food and agribusiness insights, with calls coming from Bloomberg Business, the Wall Street Journal, the Financial Times, and many more. In the last full year, their name reached an estimated audience of 14.9 billion.