Measuring the value of media outreach can be tricky, so it’s no surprise when clients ask for clarification. The truth is, there are several ways to measure the effects, and the KPIs you select should be representative of what’s most valuable to your organization. EXECUTIVE SUMMARY Ad vs. PR metrics: how do they differ? What …
How to Measure the Value of Earned Media Placements Read More »
An integrated media plan is a detailed strategy to achieve your marketing goals by delivering the right message to the right people at the right time. While the concept is straightforward, the process of considering multiple media platforms and the numerous variables within each can be daunting. And it’s only with an integrated media strategy …
Why an Integrated Media Plan is Key to Your Marketing Success Read More »
For manufacturers, dealers, and distributors, demonstration events for builder and contractor customers are an important part of a marketing schedule. After all, there’s nothing like “show and tell” to educate people about how products work and what the benefits are in an installation or real-world use situation. Demonstration events are also great venues at which …
Most companies aspire to get their CEO or subject matter experts quoted in a Wall Street Journal feature or a Reuters wire story. Why? It gives them added credibility among their peers and potential customers. When we talk to clients about their media outreach goals, we emphasize that it’s not easy to get into national …
As marketing professionals, we are always looking for new ways to add value to our company and its bottom line. One area where we can put our skills to good use is helping our companies develop a strong employment brand — the clearly articulated reason for someone to work for our company rather than for …
Marketers Can Add More Value to Your Company via Developing a Strong Employment Brand Read More »
The Chicago-based B2B marketing agency earns multiple platinum, gold and honorable mention awards in service to client growth. CHICAGO, June 13, 2023 – As awards season returned to center stage, 2.718 Marketing is again proud to announce another year of delivering successful—and award-winning—marketing campaigns during a year of brand reinvention and expanded client growth. This …
2.718 Marketing Sweeps the 2023 Hermes Awards With Multiple Wins Read More »
