Mark Shevitz

As marketing professionals, we are always looking for new ways to add value to our company and its bottom line. One area where we can put our skills to good use is helping our companies develop a strong employment brand — the clearly articulated reason for someone to work for our company rather than for …

Marketers Can Add More Value to Your Company via Developing a Strong Employment Brand Read More »

In a highly competitive marketplace, it’s critical for B2B companies to take an active role in shaping and maintaining their brands. This holds true for companies in every sector — manufacturing, service businesses, financial products, logistics and distribution, you name it. But often, companies struggle to articulate clearly what their brand is and how to …

3 Key Strategic Foundations That Create Relevant and Differentiated B2B Brands Read More »