You log into your personal Facebook and start writing a post about the guy next to you on the plane wolfing down a tuna sandwich, or how it’s April 18 and you still haven’t gotten around to doing your taxes quite yet (oops). This social strategy might work well for you personally, but when it …
Social Media for Business | 3 Content Creation Tips Read More »
Seize opportunities to align your company’s interests with a strategic spin on a hot news event. Sometimes media outreach can feel like you’re throwing paper airplanes off a high-rise in hopes a gust will come out of nowhere and help it take flight. Ah, but if you can tell which way the wind is blowing …
Companies trying to reach their current and potential customers often rely on thought leaders to cut through the clutter and add value with insights no one else can match. Thought leaders can positively affect B2B awareness and lead generation without directly or implicitly promoting products and services. One study showed 55% of decision makers viewed …
5 Reasons Why Your Thought Leadership Plan Isn’t Working Read More »
With more than 3.3 billion active social media users who have an average of seven different social media accounts, it’s safe to say there are a lot of people sharing quite a few opinions about various brands. Maybe they’re talking about yours. But without a social listening tool, you wouldn’t know. Social media monitoring and …
We’ve been to dozens of trade shows, and one thing that we always notice is the difference between companies that “get it” — and those that don’t. Companies that understand their audience’s needs and address them vs. those that can’t stop bragging about themselves. Your customers are primarily interested in how you’re going to help …
It’s every writer’s dream to spend hours crafting a blog post that gets a whopping goose egg when it comes to online views, clicks, likes, comments, and shares. Reaching that level of lameness isn’t easy, though. Lucky for you, I have four surefire tips that will help you write the most unengaging B2B blog post …
