Measuring the value of media outreach can be tricky, so it’s no surprise when clients ask for clarification. The truth is, there are several ways to measure the effects, and the KPIs you select should be representative of what’s most valuable to your organization. EXECUTIVE SUMMARY Ad vs. PR metrics: how do they differ? What …
How to Measure the Value of Earned Media Placements Read More »
Most companies aspire to get their CEO or subject matter experts quoted in a Wall Street Journal feature or a Reuters wire story. Why? It gives them added credibility among their peers and potential customers. When we talk to clients about their media outreach goals, we emphasize that it’s not easy to get into national …
I have a confession to make: I was never fully comfortable with people working from home more than one day a week. There, I said it. I have a high-touch, highly-collaborative leadership style. I like real, human interaction — the kind that relies on facial expression and body language to gain a full perspective of …
